Sunday, July 6, 2014

Getting Ready for Christmas in July

Mushroom Pendant Necklace

OK, so Christmas in July is literally four or five days away, and I haven't even begun to get started. I have a good amount of items in my shop, so my best suggestion for all of the last minute people out there is to put your items on sale. This will allow your shop to gain some competitive edge. 

I really like the look of Etsy On Sale when cutting prices. It slashes the original price for you on the item widget, so shoppers will know the original price, and the new price. I also like to have the word "sale" on the item widget title. This way if anyone were searching for Etsy items on sale, your store will be located somewhere in their search. 

At first I was hesitant to use Etsy On Sale because you have to pay in order to use it. But since it's a business expense and looks professional, I don't mind the cost. And if you purchase the $25 credit bundle, which is the best price, your credits will go a longer way. I always sell something when I use the Etsy On Sale sales event option. There is always at least one shopper who likes the price. 

There are also other features you may use through Etsy On Sale, such as a "tag tool," which allows you to edit multiple item tags at once. It is so fast and convenient. I cannot believe that in the past I would go through each item one by one in order to update tags. It was so time-consuming!

You may also use an "auto-renewal" tool. For five credits, you are able to renew your items as many times as you want in a month. Some people find their items sell more frequently when they renew their items a certain amount of times in a month. I am not sure if this is the case anymore, but it used to be that if you renewed your items, it would put them towards the top of search pages. I believe Etsy changed this, though, and now it should sort by relevancy. 

Etsy On Sale also allows you to set sales events so that they will begin automatically at a time of day of your choice on any date you choose for a maximum of 4 weeks. Let's say you are forgetful like me or have a million things on your mind and you forget a certain holiday is coming up. You can set a sales event ahead of time and your items will go on sale just in time for the holiday shopping rush. Next thing you know, you check your email and boom, you have a message indicating you sold an item. Wahoo!

I hope this was helpful to everyone. Please leave your questions and thoughts. Also, check out my store at

Saturday, July 5, 2014

How To Make The Most Out Of Your Etsy Activity Feed

If you sell on Etsy and do not use your activity feed -- you should. Every time I log into Etsy account I check on my activity feed to see which members in my circle are favoriting items, treasuries and shops; who is sharing the things I share; and who is following me. This gives you a lot of opportunities to get exposure and join a circle of people just as passionate as you are. 

The first thing you need to do is click on the "Following" column of your activity feed, and look through all of the recent activity of members in your circle and favorite every item that appears. This seems to work effectively by showing support to all of the Etsy sellers that find their way into your activity feed. You also want to go to the items you favorited at this point and favorite their associated shops. Add them to your circle, too.

Once you are done looking at your circles activity, look at the "Interactions" column, which shows which of your activity was liked by others. You will get to see what other people find trendy and if people are favoriting your activity. If someone new interacts with you, "follow" them and favorite their shop if you haven't already. I found out that after following so many shops, Etsy puts a cap on how many people you can follow. At this time I follow about 1080 people, and I cannot add more people to my list. I am told to remove some people before I can add any more. But every once in awhile I am able to add someone new to my following list. 

Lastly, you want to look in the column labeled, "Your Shop," to see which people are favoriting your items, treasuries, or shop. Make sure you follow their shop; add them to your circle; favorite their shop and items; and look at items they favorite. If possible, you might even want to build treasuries out of these shops and items. 

I hope you found this blog-post useful. It has been several years since I started my own Etsy shop and self-educating. Now I would like to share my own knowledge and inspire others out there. You can do it!